The Believe Tour was a landmark in Justin Bieber’s career, marking a transition from his early “teen heartthrob” days into a more mature artist with an expansive and diverse fan base. Following the release of his third studio album, Believe, in 2012, Bieber set out to perform across the globe, hitting major cities in North America, Europe, Asia, and beyond. Over the course of 155 shows, Bieber captivated millions of fans with his dynamic stage presence, heartfelt performances, and the kind of immersive production that turned each concert into an unforgettable experience. From state-of-the-art pyrotechnics to complex choreography, the Believe Tour wasn’t just a series of concerts – it was a carefully crafted journey that allowed fans to experience the album in a whole new way.
The tour was filled with iconic moments that showcased Bieber’s versatility and commitment to his fans. Whether he was serenading one lucky fan on stage, sharing personal stories, or showcasing his musicianship with acoustic sets and drum solos, each show highlighted a different aspect of Bieber’s talent and charisma. The Believe Tour was also about connection; through meet-and-greets, spontaneous interactions, and his genuine gratitude expressed each night, Bieber forged a deeper bond with his fanbase, showing that he understood and appreciated the support they had shown him since his YouTube beginnings.
In this article, we’ll explore 65 of the most memorable moments from the Believe Tour, diving into the performances, fan interactions, and behind-the-scenes glimpses that made each show a unique experience. From emotional tributes to surprises on stage, these moments paint a vivid picture of a tour that defined a generation of “Beliebers” and solidified Bieber’s place in pop music history.
1. Kick-off in Glendale, Arizona
Justin Bieber began his Believe Tour in Glendale, Arizona, on September 29, 2012. The kickoff was a high-energy performance featuring the album’s hits, showcasing Bieber’s signature charm and electrifying stage presence. His energy and excitement were palpable as he set the tone for the months of performances to come.
2. “Boyfriend” Opening Performance
“Boyfriend,” one of Bieber’s biggest hits at the time, was often the opener for his shows. Fans screamed with excitement as the beat dropped and Bieber emerged on stage, setting the audience alight with the hypnotic beat and smooth choreography.
3. Signature Entrance from the “Wings”
One of the tour’s most iconic visuals was Bieber’s entrance from a set of “angel wings.” Suspended above the stage and adorned with lights, this epic entrance symbolized a celestial theme, giving audiences the feeling of a larger-than-life experience right from the start.
4. Heartfelt “Be Alright” Performance
During each concert, Bieber would perform an acoustic rendition of “Be Alright.” This stripped-down moment showcased his vocals and allowed fans to connect with him on a more intimate level, creating a unique pause in the otherwise high-energy show.
5. First Wardrobe Malfunction
Early in the tour, Bieber experienced a minor wardrobe malfunction when his pants slipped during an intense dance routine. Bieber laughed it off, sharing the humour with his fans and showing his easygoing side even in unexpected moments.
6. “Beauty and a Beat” Pool-Themed Setup
“Beauty and a Beat” became one of the tour’s favorite numbers, with water-themed visuals, dancers, and projections creating a playful, pool party atmosphere. This added a fresh element to the concert, making fans feel as though they were part of the song’s fun vibe.
7. Special Appearance by Nicki Minaj
During select performances, fans were thrilled by a virtual appearance from Nicki Minaj during “Beauty and a Beat.” Her prerecorded verse appeared on the screens, and fans went wild as Bieber performed his parts live alongside her video.
8. Meet-and-Greet Fan Moments
Throughout the tour, Bieber participated in countless meet-and-greets, making time for dedicated fans who had waited hours just for a brief encounter. These special moments solidified his connection with fans, many of whom shared their stories of these encounters online.
9. Drum Solo Highlights
Bieber’s talent on the drums was showcased during his epic drum solo, often performed midway through the show. This allowed fans to witness his musical skills beyond singing and dancing, adding a rock-and-roll edge to the performance.
10. Fan Moment: “One Less Lonely Girl”
As part of the tour tradition, Bieber would bring one lucky girl on stage during “One Less Lonely Girl,” serenading her while giving her a bouquet of flowers. This touching gesture made dreams come true for countless fans across different cities.
11. The “Under the Mistletoe” Holiday Surprise
During the winter season performances, Bieber delighted fans by including his holiday hit “Under the Mistletoe.” The festive addition brought a seasonal twist, with fans singing along to the Christmas classic.
12. Live Duet with Jaden Smith
In select performances, Bieber was joined by his friend Jaden Smith to perform their hit “Never Say Never.” Fans loved the dynamic between the two, and the live duet was a highlight for audiences who got to experience it.
13. Emotional Tribute to Avalanna Routh
Bieber made a heartfelt tribute to Avalanna Routh, a young fan who had passed away from a rare cancer. Known as “Mrs. Bieber,” Avalanna held a special place in Justin’s heart, and he dedicated songs to her memory throughout the tour.
14. Frequent Social Media Updates
Bieber often tweeted or posted on Instagram before, during, and after his shows, sharing behind-the-scenes glimpses and connecting directly with fans. This constant interaction helped bridge the gap between Bieber and his global fan base.
15. “As Long As You Love Me” Dance Break
The “As Long As You Love Me” number featured one of the tour’s most intense dance routines. Bieber and his dancers impressed fans with their choreography, adding a powerful visual dynamic to the heartfelt song.
16. Unexpected Sound System Issues
During one performance, Bieber’s mic cut out momentarily, causing a pause in the concert. Ever the professional, he handled it with humor, and fans cheered him on, showing their unwavering support.
17. Acoustic Guitar Solo
Bieber showcased his skill on the guitar with a solo performance of a fan-favorite track. The acoustic section was a refreshing break from the flashy production, allowing fans to hear his raw vocal abilities.
18. Colorful Neon Light Show
The tour’s visual effects were stunning, with neon lights and lasers lighting up the stadium. The colourful spectacle made every song feel like a completely immersive experience.
19. Bieber’s “Believe” Speech
Before performing the titular song “Believe,” Bieber would deliver an inspiring speech about dreams, hard work, and dedication. This heartfelt moment resonated with fans and served as an emotional core of the show.
20. Dance-Off with Crew Members
In several shows, Bieber engaged in a friendly dance-off with his dancers, showing off their moves to the audience’s delight. This spontaneous, fun competition added a sense of camaraderie to the performance.
21. Fan Banner Sightings
Fans brought countless banners to the shows, some of which caught Bieber’s attention. He often acknowledged their messages, waving or nodding at fans holding up signs, which made those moments extra special for the audience.
22. Intermission Video Montages
To keep the energy alive during brief breaks, Bieber included video montages that highlighted his career journey and personal moments. Fans enjoyed these glimpses into his life, which added depth to the overall concert experience.
23. Surprise Visit from Usher
During select shows, Bieber’s mentor, Usher, made surprise appearances, joining him on stage for a duet. Fans were thrilled to see them perform together, as Usher had been instrumental in launching Bieber’s career.
24. Tribute to Michael Jackson
In homage to one of his idols, Bieber included elements inspired by Michael Jackson, including dance moves and music transitions. Fans appreciated the nod to Jackson, as Bieber expressed his admiration for the King of Pop.
25. Bieber’s “Thank You” to Fans
After each performance, Bieber would take a moment to thank his fans, often expressing how grateful he was for their support. This heartfelt gratitude became a signature part of his routine, further solidifying the bond between him and his fanbase.
26. Epic Pyrotechnics During “All Around the World”
The track “All Around the World” featured pyrotechnics that intensified the high-energy performance. Fireworks and flames lit up the stage, creating an electrifying atmosphere that left fans cheering.
27. First “Believe” Tour Birthday Celebration
During one concert, fans surprised Bieber with a massive birthday banner and coordinated singing of “Happy Birthday” in honour of his 19th birthday. Bieber was visibly moved, thanking his fans for the thoughtful surprise.
28. Behind-the-scenes videos with Alfredo Flores
Alfredo Flores, Bieber’s longtime friend and videographer, filmed behind-the-scenes moments throughout the tour. These candid videos gave fans an exclusive look at the moments backstage, from tour pranks to emotional reflections.
29. Fan Flash Mob Surprises
At certain shows, fans organized flash mobs in the audience, surprising Bieber with choreographed dance routines during his songs. Bieber acknowledged these efforts with big smiles and claps, showing his appreciation.
30. Bieber Breaks Down During “Fall” Performance
In an emotional moment, Bieber teared up while performing “Fall,” a ballad close to his heart. This raw display of emotion endeared him to fans, who were moved by seeing such vulnerability.
31. Special 3D Visual Effects
The Believe Tour incorporated impressive 3D visuals that created a multi-dimensional experience. Fans wearing special glasses during certain songs felt as though they were part of the show, enhancing the visual appeal.
32. Dance Number with Kidrauhl Shout-Out
Bieber performed a special dance segment to honor his YouTube origins, going back to his Kidrauhl days. Fans who’d followed him since his early days appreciated this nostalgic nod to his humble beginnings.
33. Interactive Video Wall
An interactive video wall onstage displayed live tweets and fan messages during each show, creating a sense of immediacy and connection with the audience. Fans loved seeing their messages on the big screen.
34. Tribute to Whitney Houston
Bieber paid homage to Whitney Houston by singing a short snippet of her song “I Will Always Love You.” This touching tribute was warmly received, especially since Houston had passed away earlier that year.
35. Heartfelt Dedication of “Die in Your Arms”
In a special dedication to his fans, Bieber performed “Die in Your Arms” with heartfelt emotion, thanking the crowd for their constant support. Fans cherished this gesture as a sincere expression of gratitude.
36. Meet-and-Greet Moments with Young Fans
Bieber made sure to connect with his younger fans during meet-and-greets, often kneeling down to chat with children and giving out high-fives. These sweet interactions were adored by fans and parents alike.
37. Stadium-Wide Sing-Along During “Baby”
“Baby” has been one of Bieber’s most iconic songs, and during every performance of it, the entire stadium would join in to sing along. This collective energy turned the concerts into unforgettable sing-along experiences.
38. Personal Messages on Stage Outfits
Bieber often wore jackets and t-shirts with personal messages written on them, such as “Believe” or “Thank You.” These messages became fan favorites as they felt like a direct line of communication between him and his audience.
39. Celebration of Fan Milestones
During some shows, Bieber called attention to special fan moments, like graduations or birthdays, celebrating these milestones along with the fans. This personal touch made each show feel unique and special for attendees.
40. Collaboration with Dan Kanter on Guitar
Bieber’s musical director, Dan Kanter, often joined him on guitar for acoustic sets. The chemistry between the two created a warm, intimate atmosphere, bringing fans closer to the music.
41. Dedication to “Team Bieber”
During certain performances, Bieber made sure to acknowledge his tour crew and dancers, thanking them for their hard work. His appreciation for his team demonstrated his humility and respect for the people behind the scenes.
42. Memorable High-Five Moment in Paris
During his Paris show, Bieber extended a high-five to fans in the front row. The interaction caused an eruption of excitement and created a once-in-a-lifetime memory for those fans.
43. New Dance Routine for “Take You”
As the tour progressed, Bieber introduced a fresh dance routine for “Take You,” complete with new choreography and lighting effects, giving fans something new and exciting to look forward to.
44. Fan Gift Moments
Bieber often received gifts from fans during his shows, from teddy bears to hand-made banners. He graciously accepted these tokens and sometimes even wore fan-made items, showcasing his appreciation.
45. Inspiring Speech on Anti-Bullying
Bieber frequently spoke out against bullying during the tour, sharing his own experiences and encouraging fans to support one another. This message resonated with his audience, strengthening his influence as a positive role model.
46. Performance in Dubai Amid Sandstorms
During his performance in Dubai, Bieber pushed through difficult weather, including sandstorms, to deliver an unforgettable show. Fans admired his resilience and dedication to his performance, regardless of the challenges.
47. “All That Matters” Surprise Performance
Bieber surprised fans by performing “All That Matters,” a song from his later work. Although it wasn’t on the regular setlist, fans loved hearing a preview of new material.
48. Honoring the City’s Landmarks
In various cities, Bieber incorporated local landmarks into his performance visuals, giving each concert a unique flavor. This personalization made fans feel seen and appreciated in their respective locations.
49. First Acoustic Album Plug During Shows
Bieber hinted at an upcoming acoustic album by performing stripped-down versions of his songs. Fans were thrilled at the prospect of hearing more intimate renditions of his hits.
50. The Special “Olé” Cheer in Brazil
During his performances in Brazil, Bieber joined in on the audience’s “Olé, Olé, Olé” chants, a traditional Brazilian cheer. This localized gesture was a big hit and endeared him further to his Latin American fans.
51. Snow Effect During “Believe”
A unique snow effect during “Believe” created a magical atmosphere. Fans were amazed by the sight of “snow” falling inside the stadium, adding to the dreamy vibe of the song.
52. Audience Cellphone Light Waves
For ballads like “Be Alright,” Bieber encouraged fans to hold up their cellphones, creating a sea of lights. This simple yet powerful gesture brought fans together in a moment of unity and solidarity.
53. Homage to His Canadian Roots
Bieber proudly displayed the Canadian flag during several shows, paying tribute to his home country. This gesture resonated strongly with his Canadian fans and reinforced his pride in his origins.
54. Funny Prank with Crew Members
Known for his playful side, Bieber occasionally played pranks on his crew, such as surprising them with silly string or water balloons. Fans loved the lightheartedness, which added a fun, behind-the-scenes vibe.
55. Memorable Dance Solo During “Right Here”
The song “Right Here” included a high-energy dance solo, where Bieber’s skills were front and center. The choreography added intensity to the performance and became a highlight for many fans.
56. Tribute to Fans in Memoriam
Bieber paused to pay respects to fans who had passed away, acknowledging their love and support. This touching tribute created a deeply emotional moment for fans in attendance.
57. One-of-a-Kind VIP Package Experiences
VIP ticket holders were treated to unique experiences, including backstage tours and special photo ops. These packages allowed devoted fans a glimpse into the tour’s inner workings.
58. Emotional Farewell in the Last Tour City
In the final city of the tour, Bieber became emotional, thanking his team and fans for their unwavering support. The tour’s end was a bittersweet moment for everyone involved, and Bieber’s gratitude was palpable.
59. Live Streamed Performance for Global Fans
Bieber treated fans around the world to a live-streamed performance, allowing those who couldn’t attend in person to experience the show virtually. This inclusivity made fans feel valued and appreciated.
60. Introduction of New Merch During the Tour
Bieber unveiled exclusive Believe Tour merchandise, including hoodies, hats, and posters. Fans eagerly snapped up these items as keepsakes to remember the iconic tour.
61. Charity Partnerships and Donations
A portion of the tour’s proceeds was donated to various charities, reflecting Bieber’s commitment to giving back. This gesture was widely appreciated and showed his philanthropic side.
62. Bieber’s Epic Breakdance Move in “Out of Town Girl”
“Out of Town Girl” featured a memorable breakdance segment where Bieber showed off his hip-hop skills. Fans loved the edgy choreography and the energy it brought to the performance.
63. Tour Documentary Footage Released Later
Select moments from the Believe Tour were documented and later released in the form of a tour documentary. This gave fans a chance to relive the tour’s highlights and experience the behind-the-scenes magic.
64. Freestyle Rapping Segment
During some shows, Bieber treated fans to a freestyle rap, showcasing his versatility as an artist. The spontaneous moment added excitement and spontaneity to his performances.
65. Audience Goodbye Wave During “Believe” Finale
As part of his final performance tradition, Bieber would wave goodbye to the crowd during the closing song, “Believe.” Fans returned the gesture, creating a beautiful send-off that concluded each concert on an emotional high.
The Believe Tour remains one of the most defining moments in Justin Bieber’s career, solidifying his transition from a teenage phenomenon to an established artist with worldwide reach and enduring influence. Each performance was a blend of innovation, raw talent, and heartfelt interaction, giving fans more than just a concert — it was an immersive experience crafted with their dedication in mind. From his awe-inspiring stage entrances to his powerful dance routines and intimate acoustic sets, Bieber’s commitment to his craft and his fans was clear at every stop along the way.
The tour wasn’t just memorable for its high-energy shows; it was an emotional journey filled with moments that allowed Bieber to connect deeply with his fans. His gratitude, authenticity, and spontaneity created a legacy that still resonates with “Beliebers” today. The Believe Tour gave millions of fans around the world a chance to be part of something special, celebrating both Bieber’s music and the unity within his fanbase. This shared experience became a milestone in pop culture, inspiring countless young people to dream big, stay true to themselves, and, above all, believe in the power of music to bring people together.