Travis Scott, one of the most influential figures in modern music and pop culture, has successfully branched out from being a chart-topping rapper to a multi-faceted entrepreneur. His brand, Cactus Jack, has not only become a household name but also a symbol of innovation, creativity, and cultural impact. Whether it’s through his music, fashion collaborations, or immersive brand experiences, Travis Scott’s Cactus Jack has consistently redefined what it means to be an artist in the 21st century.
This article will explore over 80 iconic moments and collaborations that have shaped Travis Scott’s Cactus Jack brand into the powerhouse it is today. From groundbreaking fashion releases to innovative marketing campaigns, these moments highlight the brand’s unique identity and influence on both the music and fashion industries.
1. Launch of Cactus Jack Records (2017)
Travis Scott founded Cactus Jack Records in 2017 as a platform to support and collaborate with up-and-coming artists. Under this label, Travis has signed artists such as Sheck Wes, Don Toliver, and SoFaygo, contributing to a new wave of hip-hop and creating a unique collective that amplifies the Cactus Jack brand.
2. “Astroworld” Album Release (2018)
The release of Astroworld not only solidified Travis Scott’s status as a top-tier artist but also introduced the world to a fully realized Cactus Jack aesthetic. The album, named after a defunct Houston amusement park, sparked a cultural moment with its immersive world-building and instantly iconic cover art.
3. Astroworld Tour (2018-2019)
The Astroworld Tour took concert experiences to new heights. Complete with a roller coaster and amusement park-inspired stage setups, the tour became one of the most memorable in recent history. It was a pivotal moment for the Cactus Jack brand, showcasing Travis’s ability to merge music with visual art and high-concept staging.
4. Air Jordan 4 “Cactus Jack” Collaboration (2018)
One of Travis Scott’s most highly anticipated sneaker collaborations came in 2018 with the release of the Air Jordan 4 “Cactus Jack”. The shoes featured a striking blue colorway with the Cactus Jack branding, selling out instantly and becoming a coveted item in sneaker culture.
5. Astroworld Festival (2018)
Travis Scott launched the Astroworld Festival in Houston, paying homage to the amusement park that inspired his album. The festival, which has grown in size and scale each year, brings together music, art, and carnival-like experiences, embodying the Cactus Jack ethos of high energy and creativity.
6. Fortnite “Astronomical” Concert (2020)
Travis Scott’s “Astronomical” Fortnite concert in April 2020 broke records, attracting over 12 million viewers. This virtual event was a groundbreaking fusion of gaming, music, and technology, solidifying the Cactus Jack brand’s innovative approach to creating unforgettable experiences.
7. Nike Air Force 1 “Cactus Jack” (2019)
The Nike Air Force 1 “Cactus Jack” continued Travis Scott’s streak of successful sneaker releases. The shoes, with their patchwork design and unique textures, reflected Travis’s personal style and his ability to push boundaries in the sneaker world.
8. Cactus Jack x McDonald’s Collaboration (2020)
In 2020, Travis Scott became the first celebrity since Michael Jordan to have his own meal at McDonald’s. The Cactus Jack Meal featured a Quarter Pounder with cheese, bacon, fries, and a Sprite—Travis’s go-to order. This collaboration extended beyond food, with exclusive Cactus Jack x McDonald’s merchandise that quickly became highly sought after by fans.
9. Cactus Jack x Playstation Collaboration (2020)
In a partnership with Sony, Travis Scott and Cactus Jack collaborated with PlayStation for the launch of the PS5 console. This partnership included exclusive merchandise and a promotional video directed by Travis himself, further cementing his influence in both gaming and fashion.
10. Dior x Cactus Jack Spring/Summer Collection (2022)
In 2022, Travis Scott and Dior unveiled their Spring/Summer Collection, marking a historic collaboration between a luxury fashion house and a hip-hop artist’s brand. The Dior x Cactus Jack collection featured Travis’s signature aesthetic with high-end tailoring, creating a seamless blend of streetwear and couture.
11. Cactus Jack Foundation (2020)
Travis Scott launched the Cactus Jack Foundation to support Houston’s youth through scholarships, education initiatives, and programs aimed at improving quality of life. This initiative showcases the philanthropic side of the Cactus Jack brand and Travis’s commitment to giving back to his community.
12. “Sicko Mode” Becomes a Cultural Phenomenon (2018)
One of the most iconic tracks from the Astroworld album, “Sicko Mode,” became a cultural anthem. Its multi-part structure, production, and iconic lines helped solidify Travis Scott’s artistic influence. The song dominated the charts and became synonymous with the Cactus Jack brand’s unique sound.
13. Reese’s Puffs x Cactus Jack Cereal (2019)
The Reese’s Puffs x Cactus Jack collaboration was a creative and playful moment for the brand. Travis Scott designed custom packaging for the cereal, which became a collector’s item, adding to his ability to turn everyday products into culturally significant pieces.
14. “Highest in the Room” Single Release (2019)
Travis Scott’s single “Highest in the Room” debuted at No. 1 on the Billboard Hot 100, further propelling the Cactus Jack brand into mainstream recognition. The track’s moody production and iconic cover art reflected the ever-evolving sound and aesthetic of the Cactus Jack universe.
15. Cactus Jack x Nike Dunk Low (2020)
The Nike Dunk Low x Cactus Jack release was another hit for sneakerheads. The design featured earthy tones, bandana prints, and Travis’s signature backward swoosh, making it one of the most hyped sneakers of 2020.
16. “The Scotts” Collaboration with Kid Cudi (2020)
Travis Scott teamed up with Kid Cudi to form the duo The Scotts, releasing their self-titled single. The song debuted at No. 1 on the Billboard charts, marking another milestone for the Cactus Jack brand as it continued to dominate both music and pop culture.
17. Cactus Jack x Nerf (2021)
In 2021, Travis Scott and Nerf collaborated to create a limited edition Cactus Jack Nerf gun. This playful partnership reflected the brand’s ability to mix fun with creativity, appealing to both younger fans and collectors.
18. Houston Rocket’s “Travis Scott Day” (2019)
In honor of Travis Scott’s contribution to the city, the Houston Rockets celebrated “Travis Scott Day” in 2019, recognizing his influence and impact. The event included exclusive Cactus Jack merchandise and a halftime show, further cementing Travis’s status as a Houston legend.
19. “Jack boys” Compilation Album (2019)
The release of Jackboys, a compilation album featuring Cactus Jack label artists, showcased the collaborative energy of the brand. The project featured Travis Scott, Don Toliver, Sheck Wes, and others, further amplifying the Cactus Jack collective’s unique sound.
20. Cactus Jack x Helmut Lang Collaboration (2019)
Travis Scott’s collaboration with luxury fashion brand Helmut Lang in 2019 blended high fashion with streetwear, continuing to push the boundaries of the Cactus Jack brand’s reach into the fashion world. The collection, inspired by rodeo culture, was a tribute to Travis’s Texas roots.
21. Cactus Jack x Fortnite Exclusive Merch Drop (2020)
As part of his groundbreaking Fortnite “Astronomical” concert, Travis Scott also released a limited-edition Cactus Jack x Fortnite merch collection. The collection featured a range of items including hoodies, tees, and accessories, combining his signature Cactus Jack branding with Fortnite-themed designs. This merch drop, much like the concert, was a massive success, selling out quickly and cementing the collaboration as one of the most iconic gaming crossovers.
22. Cactus Jack x Jordan 1 “Mocha” Release (2019)
The Cactus Jack x Air Jordan 1 “Mocha” collaboration became one of the most coveted sneaker releases of 2019. Featuring a unique color scheme with Travis’s signature backward swoosh, the sneakers were an instant sell-out, and they remain one of the most sought-after items in the Cactus Jack portfolio. The success of this release solidified Travis Scott’s influence in sneaker culture.
23. “Look Mom I Can Fly” Documentary Release (2019)
The release of Travis Scott’s Netflix documentary, “Look Mom I Can Fly,” gave fans an inside look at his journey to success, particularly the making of his Astroworld album. The documentary, produced under the Cactus Jack brand, further showcased Travis’s creative vision and provided a deeper understanding of his life, career, and the evolution of Cactus Jack.
24. Cactus Jack x Byredo “Space Rage” Fragrance Collaboration (2020)
In collaboration with luxury fragrance brand Byredo, Travis Scott released the Cactus Jack “Space Rage” fragrance and candle collection. The futuristic design and cosmic scent reflected Travis’s love for space themes and bold aesthetics, adding a new layer of luxury to the Cactus Jack brand.
25. Travis Scott’s Virtual Performance at Rolling Loud (2021)
Travis Scott’s Rolling Loud Virtual Performance was another defining moment for the Cactus Jack brand, as he incorporated high-energy visuals, interactive elements, and new music. Even in a virtual format, Travis brought the same intensity and creativity that fans have come to expect from his live shows, showcasing the adaptability of his brand in the ever-evolving digital landscape.
26. Cactus Jack x Nike Air Max 270 “React ENG” Release (2020)
Another hit from Travis Scott’s extensive partnership with Nike, the Cactus Jack x Nike Air Max 270 React brought a futuristic design and a rugged, outdoor aesthetic. These sneakers, with their earthy tones and unique detailing, further established Travis Scott’s reputation as a force in the sneaker industry.
27. Travis Scott’s “Cactus Trails” Capsule Collection (2020)
To accompany the Nike Air Max 270 React release, Travis launched the Cactus Trails capsule collection, which featured apparel with desert-inspired colours and rugged designs. The collection perfectly embodied the adventurous spirit of Cactus Jack, adding depth to the brand’s narrative of pushing boundaries and exploring the unknown.
28. Cactus Jack x MLB Houston Astros Collab (2019)
In a nod to his Houston roots, Travis Scott partnered with the Houston Astros to release exclusive Cactus Jack merchandise. The collection featured limited-edition caps, jerseys, and hoodies, all blending the team’s branding with Travis’s distinct aesthetic. This collaboration was another testament to Travis’s connection to his hometown and his ability to merge sports and fashion.
29. Cactus Jack x Reese’s Puffs II (2021)
Building on the success of his first collaboration with Reese’s Puffs, Travis Scott and General Mills released a second edition of the Cactus Jack Reese’s Puffs cereal in 2021. This edition featured glow-in-the-dark packaging and exclusive Cactus Jack branding, turning a simple cereal box into a highly sought-after collectable item.
30. Cactus Jack x Bape Camo Collection (2019)
Travis Scott teamed up with A Bathing Ape (Bape) to release a limited-edition Cactus Jack Bape Camo Collection. The collection featured the iconic Bape camo pattern with unique Cactus Jack touches, including branding and designs that highlighted Travis’s signature style, bridging streetwear with high-end collaborations.
31. Cactus Jack x NBA Partnership for All-Star Weekend (2020)
During the NBA All-Star Weekend in 2020, Travis Scott collaborated with the NBA to create a range of Cactus Jack-branded merchandise. This collection featured basketball-inspired designs and further solidified Travis’s place at the intersection of sports, music, and fashion.
32. “Tenet” Soundtrack Feature (2020)
Travis Scott contributed to the soundtrack of Christopher Nolan’s blockbuster film Tenet, with his song “The Plan.” This collaboration marked the first time Travis’s music was featured in a major motion picture, aligning the Cactus Jack brand with high-level cinematic art and expanding its reach into new cultural arenas.
33. Cactus Jack x Fortnite “Astroworld Cyclone” Glider (2020)
As part of his Fortnite Astronomical collaboration, Travis Scott introduced the Astroworld Cyclone Glider into the game. This in-game item became an iconic symbol of the event, allowing Fortnite players to ride a virtual version of the Astroworld theme park’s cyclone ride, blending Travis’s love for immersive experiences with digital innovation.
34. “Travis Scott Day” Proclaimed in Missouri City, Texas (2018)
In 2018, Missouri City, Texas, declared February 10th “Travis Scott Day,” honouring the rapper’s contributions to his hometown and the global success of his Cactus Jack brand. This day further emphasized Travis’s deep connection to his roots and his ongoing influence as a cultural icon from Texas.
35. Travis Scott’s Appearance on the Cover of GQ’s “Most Stylish Men” Issue (2020)
In 2020, Travis Scott appeared on the cover of GQ magazine’s “Most Stylish Men” issue, cementing his status as a global fashion icon. The feature celebrated his style and how the Cactus Jack brand has influenced the fashion industry with its bold, innovative approach to design.
36. Travis Scott’s Performance at O2 Arena, London (2019)
Travis Scott’s sold-out performance at the O2 Arena in London was a defining moment for his international appeal and the growth of the Cactus Jack brand. The show was marked by Travis’s high-energy performance and the fans’ undeniable connection to the Cactus Jack ethos.
37. Cactus Jack x Dover Street Market Collaboration (2021)
In a collaboration with Dover Street Market, Travis Scott released exclusive Cactus Jack merchandise that blended high fashion with streetwear sensibilities. This partnership further expanded the brand’s reach into luxury retail spaces, showcasing the versatility of Travis’s creative vision.
38. Cactus Jack x i-D Magazine Cover and Editorial (2021)
Travis Scott graced the cover of i-D Magazine in 2021, accompanied by an in-depth editorial showcasing the evolution of his career and the Cactus Jack brand. The feature highlighted his influence on music, fashion, and culture, as well as his vision for the future of Cactus Jack.
39. Cactus Jack “Highest in the Room” Merch Drop (2019)
In celebration of the release of his hit single “Highest in the Room,” Travis Scott dropped a limited-edition Cactus Jack merchandise collection. The collection featured exclusive artwork and designs inspired by the song’s visuals, further engaging his fan base and adding another layer to the Cactus Jack brand’s visual identity.
40. Cactus Jack x Hot Wheels “Rodeo Truck” (2021)
Travis Scott partnered with Hot Wheels to release a limited-edition Cactus Jack Rodeo Truck, blending his love for creativity with nostalgia. This collectable toy became a symbol of the playful side of the Cactus Jack brand, proving that Travis’s influence extends across industries.
41. Cactus Jack x Houston Rockets “Astroworld Night” (2021)
In 2021, Travis Scott collaborated with the Houston Rockets to host an Astroworld Night at the Toyota Center. The event included Cactus Jack-themed giveaways, exclusive merchandise, and a special halftime performance by Travis, celebrating both his Houston roots and his ever-growing brand.
42. Cactus Jack x Carhartt WIP Collection (2020)
Travis Scott collaborated with Carhartt WIP to create a rugged, utilitarian-inspired Cactus Jack collection. The collaboration featured workwear staples such as jackets and pants, infused with Travis’s unique aesthetic. This partnership blended streetwear with functional fashion, appealing to both fashion-forward and practical consumers.
43. Travis Scott’s Cactus Jack-Themed Birthday Bash (2020)
In 2020, Travis Scott celebrated his birthday with an extravagant Cactus Jack-themed birthday party, complete with branded decorations, food, and exclusive party favours. This event was widely covered on social media and showcased the fun, celebratory side of the Cactus Jack brand.
44. Cactus Jack x Mitchell & Ness NBA Jerseys (2019)
Teaming up with Mitchell & Ness, Travis Scott released a collection of Cactus Jack-branded NBA jerseys. The collection featured bold designs and Cactus Jack motifs, merging basketball culture with streetwear and creating a unique crossover that appealed to fans of both.
45. Cactus Jack x Saint Laurent Record Player Collaboration (2019)
In a high-end partnership with Saint Laurent, Travis Scott and Cactus Jack released an ultra-luxury Saint Laurent x Cactus Jack vinyl record player. The sleek design and premium materials made this a statement piece for collectors, blending music and fashion in true Cactus Jack style.
46. Travis Scott’s ComplexCon Activation (2018)
At ComplexCon 2018, Travis Scott created an immersive Cactus Jack experience, featuring interactive art installations, exclusive merch, and performances. The activation further showcased the brand’s ability to blur the lines between art, fashion, and music, creating a fully immersive fan experience.
47. Cactus Jack x Fortnite “Out West” Emote (2020)
Following the success of his Fortnite concert, Travis Scott’s track “Out West” became an in-game emote, allowing players to mimic the dance moves inspired by the song. The Cactus Jack x Fortnite “Out West” Emote not only celebrated Travis’s music but also strengthened his connection with gaming culture, making him a key figure in the Fortnite universe.
48. “Stop Trying to Be God” Music Video Release (2018)
The visually stunning “Stop Trying to Be God” music video from the Astroworld album was a major moment for the Cactus Jack brand. Directed by Dave Meyers, the video featured intense religious and mythological imagery, showcasing Travis Scott’s artistic vision. This video became one of Travis’s most iconic, blending high-concept visuals with the spiritual themes that would become synonymous with his brand.
49. Cactus Jack x Travis Scott Super Bowl Halftime Show Performance (2019)
In 2019, Travis Scott performed at the Super Bowl LIII Halftime Show, bringing the Cactus Jack brand to one of the biggest stages in the world. With a brief but high-energy set, including his smash hit “Sicko Mode,” Travis introduced his signature performance style to millions of viewers, expanding the brand’s global influence.
50. Cactus Jack x Houston Dynamo FC Partnership (2021)
In another nod to his Houston roots, Travis Scott partnered with Houston Dynamo FC, the city’s soccer team, as a creative consultant and brand ambassador. The collaboration included Cactus Jack-designed merchandise and initiatives aimed at bringing more awareness to soccer in Houston, further blending sports culture with Travis’s ever-growing influence.
51. “Can’t Say” Music Video (2019)
The “Can’t Say” music video from Astroworld was another major visual moment for Travis Scott and the Cactus Jack brand. The video, known for its cinematic scope and futuristic visuals, helped solidify the brand’s reputation for producing high-quality, visionary music videos that elevate the meaning behind the music.
52. Cactus Jack x NBA 2K Collaboration (2021)
Travis Scott collaborated with NBA 2K for exclusive in-game content, including a playable version of his character and special Cactus Jack merchandise that gamers could unlock. This collaboration was a unique crossover between gaming, music, and fashion, once again highlighting the Cactus Jack brand’s ability to connect with different cultural touchpoints.
53. Travis Scott Named “Cultural Creative Director” for Houston 2026 World Cup Bid (2021)
As part of Houston’s bid to host the 2026 FIFA World Cup, Travis Scott was named the Cultural Creative Director. This role allowed him to bring the Cactus Jack aesthetic and vision to the forefront of the city’s campaign, helping shape Houston’s image as a cultural hub on the global stage.
54. Cactus Jack x Jordan Trunner LX (2018)
Before Travis’s collaborations with the Air Jordan 1 and 4, he released a limited-edition Cactus Jack Jordan Trunner LX. This early sneaker collaboration was the beginning of Travis’s long-standing relationship with Jordan Brand, showcasing his ability to create buzzworthy, culturally relevant footwear.
55. Cactus Jack x Hot Wheels Cybertruck RC Car (2021)
Following Elon Musk’s unveiling of the Tesla Cybertruck, Travis Scott and Hot Wheels collaborated to create a limited-edition Cactus Jack Cybertruck Remote Control Car. The collaboration was a playful and futuristic take on the cutting-edge vehicle, combining the worlds of technology, entertainment, and collectable toys.
56. Cactus Jack “Look Mom I Can Fly” Pop-Up in Houston (2019)
To celebrate the release of the “Look Mom I Can Fly” documentary, Travis Scott hosted a Cactus Jack pop-up in Houston. The pop-up featured exclusive merchandise, memorabilia from the documentary, and immersive installations, offering fans a closer look at Travis’s rise to stardom and his connection to his hometown.
57. Cactus Jack “Jackboys” Merch Drop (2019)
In tandem with the release of the Jackboys compilation album, Travis Scott launched a limited-edition Cactus Jack “Jackboys” merch line. The drop included hoodies, tees, and accessories that reflected the gritty, street-inspired aesthetic of the Jackboys project, strengthening the collective identity of the Cactus Jack label artists.
58. Cactus Jack x TikTok “Franchise” Music Video Release (2020)
Travis Scott released the music video for “Franchise” exclusively on TikTok, making it the first-ever premiere of its kind on the platform. This strategic partnership with TikTok marked another innovative move for the Cactus Jack brand, capitalizing on the platform’s massive reach and further demonstrating Travis’s ability to integrate his music with emerging digital platforms.
59. Cactus Jack x McDonald’s Employee-Exclusive Merch Drop (2020)
As part of the Cactus Jack x McDonald’s collaboration, Travis Scott released an employee-exclusive line of Cactus Jack-themed uniforms and merchandise, including T-shirts, hats, and jackets. This unique collaboration blurred the line between consumer product and employee branding, adding an extra layer of exclusivity and hype around the campaign.
60. Cactus Jack x Ksubi Denim Collaboration (2020)
Travis Scott partnered with Australian streetwear brand Ksubi for an exclusive Cactus Jack denim collection. The collaboration featured distressed denim jackets and jeans with Cactus Jack branding, further solidifying Travis Scott’s impact on the streetwear fashion scene with his distinctive style.
61. Cactus Jack x Nike “PlayStation” Dunk Low (2020)
In collaboration with Sony PlayStation, Travis Scott released a Cactus Jack Nike Dunk Low “PlayStation” sneaker. The highly limited drop, which coincided with the launch of the PS5, was designed with a sleek, monochrome aesthetic and became an instant collector’s item, further merging gaming and sneaker culture under the Cactus Jack brand.
62. Cactus Jack x NERF “Cactus Jack Elite Dart Blaster” (2021)
In a playful collaboration, Travis Scott teamed up with NERF to release a Cactus Jack Elite Dart Blaster. The bright, eye-catching design of the blaster made it a must-have for fans and toy collectors, reflecting Travis’s ability to create fun, engaging products outside of traditional music and fashion partnerships.
63. Travis Scott’s “Utopia” Billboard Campaign (2021)
In anticipation of his upcoming album “Utopia,” Travis Scott launched a cryptic billboard campaign across several cities, featuring the word “Utopia” and Cactus Jack branding. This minimalist yet impactful campaign built anticipation for the next era of Travis’s music, with fans eager to decode the messages and themes of the upcoming album.
64. Cactus Jack x CACTI Agave Spiked Seltzer Launch (2021)
Travis Scott entered the beverage industry with the launch of CACTI, an agave-based spiked seltzer. The Cactus Jack-branded seltzer was available in flavours such as lime, pineapple, and strawberry, and its rapid success in the beverage market added another dimension to the Cactus Jack empire, proving that Travis’s influence extended far beyond music and fashion.
65. Cactus Jack’s Collaboration with “BAPE STA” Sneakers (2021)
Travis Scott partnered with iconic Japanese streetwear brand A Bathing Ape (BAPE) to release a pair of Cactus Jack BAPE STA sneakers. The shoes featured the signature BAPE STA star logo with Cactus Jack detailing, blending classic sneaker culture with Travis Scott’s innovative, trendsetting designs.
66. Travis Scott x Nike Air Trainer 1 “Cactus Jack” (2021)
The Nike Air Trainer 1 “Cactus Jack” was another successful entry in Travis Scott’s long list of highly anticipated sneaker releases. Featuring rugged, utilitarian design elements, the shoes captured the adventurous, outdoor-inspired aesthetic that Travis often brings to his footwear collaborations.
67. Cactus Jack “Travis Scott: Merch Madness” Drop (2020)
In celebration of March Madness, Travis Scott released a Cactus Jack “Merch Madness” collection, which featured basketball-inspired designs including hoodies, jerseys, and accessories. This drop fused Travis’s love for sports with his streetwear sensibilities, appealing to both basketball fans and fashion enthusiasts.
68. Cactus Jack x Saint Laurent Merch Drop (2019)
Travis Scott’s collaboration with luxury fashion house Saint Laurent resulted in an exclusive Cactus Jack Saint Laurent merch drop. This limited-edition collection featured sleek, high-end apparel that merged Travis’s edgy style with the refined craftsmanship of Saint Laurent, showcasing his ability to work across different fashion worlds.
69. Cactus Jack “Nike Playoffs” Merch Drop (2020)
During the NBA Playoffs, Travis Scott released a special Cactus Jack x Nike Playoffs merch collection. The collection featured basketball-themed designs, blending sports culture with the distinct Cactus Jack aesthetic and offering fans exclusive pieces to celebrate both the playoffs and Travis’s connection to basketball.
70. Travis Scott’s Virtual Reality Performance at the Louvre (2021)
In 2021, Travis Scott was featured in a virtual reality performance at The Louvre in Paris. This event marked a groundbreaking moment where the worlds of art, music, and technology merged. As part of a global art series, Travis brought the Cactus Jack brand to one of the most iconic cultural institutions in the world, highlighting the brand’s intersection of art and futuristic experiences.
71. Cactus Jack x Dover Street Market Exclusive Merch Drop (2020)
Travis Scott partnered with the luxury retail store Dover Street Market to release a highly exclusive Cactus Jack merch collection. The drop featured limited-edition apparel, including hoodies, tees, and accessories, with designs that reflected Travis’s unique style. This collaboration solidified Cactus Jack’s growing presence in the high-end streetwear world, bringing the brand’s aesthetic to a global luxury audience.
72. Cactus Jack x ReadyMade Nike Blazer Collaboration (2021)
In collaboration with Japanese designer ReadyMade, Travis Scott released the Cactus Jack x ReadyMade Nike Blazer. This sneaker featured deconstructed elements, bold colours, and a modified Nike Swoosh, showcasing the brand’s commitment to pushing the boundaries of sneaker design. The collaboration was another example of Cactus Jack’s influence on the sneaker industry, with fans clamouring to get their hands on this unique release.
73. Cactus Jack x Houston Texans Gameday Collection (2021)
Travis Scott teamed up with the Houston Texans to release a special Cactus Jack Gameday Collection, celebrating his hometown NFL team. The collection included Texans-branded hoodies, jackets, and accessories with the signature Cactus Jack twist. This collaboration brought Travis’s sports fandom and his fashion sense together, appealing to both football fans and streetwear enthusiasts.
74. Cactus Jack x Fortnite “Travis Scott” Action Figure (2020)
Along with his in-game Fortnite skin and exclusive content, Travis Scott released a limited-edition Cactus Jack Travis Scott Action Figure. The collectable figure, inspired by his Fortnite appearance, became a hot item for fans of both the game and Travis’s music, continuing to blend gaming with his brand in innovative ways.
75. Travis Scott’s Performance at the “Made in America” Festival (2019)
At the Made in America festival, Travis Scott delivered one of his most energetic and memorable performances, further elevating the Cactus Jack brand. His high-energy set, filled with pyrotechnics and fan interaction, solidified his reputation as a must-see performer and helped establish the festival as a key platform for the brand’s presence in music and entertainment.
76. Cactus Jack x Nike “PlayStation” Dunk Low Friends & Family (2020)
Along with the public release of the Cactus Jack x PlayStation Nike Dunk Low, Travis Scott also created an even more exclusive Friends & Family version of the sneakers. These limited pairs were only distributed to select individuals, making them some of the rarest and most coveted items in the Cactus Jack sneaker collection. This release added to the exclusivity and allure of Travis’s sneaker collaborations.
77. Cactus Jack x NBA “H-Town” Jerseys (2021)
In a nod to his Houston roots, Travis Scott collaborated with the NBA to create exclusive Cactus Jack “H-Town” Jerseys for the 2021 NBA season. The jerseys, which featured unique Cactus Jack branding and Houston-inspired designs, were a hit with fans, further cementing Travis’s influence in the world of sports apparel and fashion.
78. Cactus Jack Foundation’s Thanksgiving Food Drive (2020)
Through his Cactus Jack Foundation, Travis Scott held a Thanksgiving Food Drive in Houston, providing meals and essential items to families in need. This charitable initiative highlighted the philanthropic side of the Cactus Jack brand and demonstrated Travis’s dedication to giving back to his community, reinforcing his strong connection to his Houston roots.
79. Cactus Jack “Creepy Crawler” Halloween Collection (2020)
In October 2020, Travis Scott released the Cactus Jack “Creepy Crawler” Halloween Collection, which featured spooky-themed apparel and accessories. The drop included graphic tees, hoodies, and glow-in-the-dark elements, adding a playful twist to the Cactus Jack brand just in time for Halloween, and showing the brand’s versatility in embracing seasonal trends.
80. Travis Scott’s Surprise Pop-Up Performance at a Kanye West Sunday Service (2020)
In a surprise appearance, Travis Scott performed at one of Kanye West’s Sunday Service events, bringing the Cactus Jack energy to the gospel-inspired gathering. His collaboration with Kanye West at this intimate event was a significant moment for both Travis and the Cactus Jack brand, further solidifying his ties to major cultural moments and influential figures in the music industry.
81. Cactus Jack x Dover Street Market “Travis Scott Utopia” Teasers (2021)
As part of the lead-up to his highly anticipated album “Utopia,” Travis Scott and Dover Street Market released exclusive Cactus Jack Utopia merchandise. The items, which featured cryptic designs and the word “Utopia,” helped build buzz and anticipation for the album, with fans eager to interpret the teasers and connect them to Travis’s next musical chapter.
82. Cactus Jack x Saint Laurent “Utopia” Merch (2022)
Continuing the Utopia theme, Travis Scott collaborated with Saint Laurent on an exclusive Cactus Jack Utopia capsule collection. The collection featured high-end pieces, including jackets, accessories, and eyewear, that reflected the futuristic and avant-garde aesthetic of the forthcoming album. This collaboration with a luxury fashion house positioned Cactus Jack as a major player in the intersection of high fashion and street culture.
83. Cactus Jack x Nike “Jordan 6” Release (2019)
The Cactus Jack Jordan 6 released in 2019 became an instant classic in the sneaker community. The olive-green colourway, stash pockets, and glow-in-the-dark outsole made these sneakers one of the most memorable collaborations between Travis Scott and Nike, cementing the Cactus Jack brand’s influence in sneaker culture and design.
84. Cactus Jack x McDonald’s Digital Concert (2020)
In addition to the successful Cactus Jack McDonald’s Meal, Travis Scott hosted a digital concert that streamed across various platforms. This digital event featured performances of his hits and was paired with the launch of exclusive McDonald ’s-themed Cactus Jack merchandise. The event was a unique blend of fast food, fashion, and music, illustrating how versatile the Cactus Jack brand could be in its collaborations.
85. Cactus Jack x Jordan “Fragment” Collaboration (2021)
In collaboration with Jordan and Fragment Design, Travis Scott released the Cactus Jack x Jordan 1 High “Fragment” sneaker. The combination of Travis’s signature backward swoosh, Fragment’s iconic branding, and the Jordan 1 silhouette made this release one of the most anticipated sneaker drops of the year. The collaboration was celebrated for blending three major cultural forces into one coveted product.
86. Cactus Jack x “Tom Sachs: Rocket Factory” NFT Collaboration (2021)
Travis Scott made his mark on the world of NFTs by collaborating with Tom Sachs on the Rocket Factory NFT project. This collaboration involved collectable NFTs of rockets that could be “assembled” from different pieces. The Cactus Jack-themed rockets became a hit in the digital art and cryptocurrency community, expanding Travis’s influence into the growing world of blockchain-based art and collectables.
87. Cactus Jack x PlayStation 5 Sneaker Giveaway (2020)
In celebration of his collaboration with PlayStation for the PS5 launch, Travis Scott hosted an exclusive Cactus Jack x PlayStation Nike Dunk Low sneaker giveaway. This event created even more buzz around the already hyped sneaker collaboration, and the lucky winners received one of the most sought-after Cactus Jack items to date.
88. Cactus Jack x Air Jordan 4 “Purple Friends & Family” Edition (2018)
One of the rarest and most exclusive items in the Cactus Jack sneaker lineup is the Purple Friends & Family Edition of the Air Jordan 4. These sneakers were never released to the public and were gifted only to Travis’s close circle, making them a true collector’s item. The unique purple colourway and limited nature of this sneaker further elevated the mystique around Cactus Jack footwear.
89. Cactus Jack x Kid Cudi “The Scotts” Merch Drop (2020)
Following the release of their hit single “The Scotts,” Travis Scott and Kid Cudi dropped a limited-edition Cactus Jack “The Scotts” merch collection. The release featured tees, hoodies, and accessories with artwork inspired by the single, appealing to fans of both artists and adding another layer to the Cactus Jack brand’s expansive catalogue of collaborations.
90. Cactus Jack’s Appearance at the “Utopia” Billboard Music Awards (2021)
At the 2021 Billboard Music Awards, Travis Scott made a highly anticipated appearance to accept an award and tease his upcoming album “Utopia.” Wearing Cactus Jack-branded clothing and speaking about the next phase of his music career, this moment built even more anticipation for Utopia and solidified the Cactus Jack brand’s influence on both fashion and music stages.
Travis Scott’s Cactus Jack brand has evolved into a multifaceted cultural force that extends far beyond music. Through innovative collaborations with leading companies in fashion, sports, gaming, and even food, Travis has consistently redefined what it means to be an artist and entrepreneur in the modern world. Each of the 90+ moments highlighted in this article reflects the brand’s unique ability to merge art, music, and lifestyle in ways that resonate with fans across generations.
From iconic sneaker drops and groundbreaking virtual concerts to philanthropic efforts and high-end fashion collaborations, Cactus Jack has solidified its place in the cultural zeitgeist. Travis Scott’s relentless creativity and deep connection to his Houston roots have propelled Cactus Jack to a level of influence few brands achieve. With each new venture, Travis continues to push boundaries, ensuring that Cactus Jack remains at the forefront of not only pop culture but also innovation and inspiration.