San Francisco is a city unlike any other. Perched on the edge of the Pacific Ocean and nestled within the rolling hills of Northern California, it offers a rich tapestry of history, culture, and natural beauty that attracts millions of visitors each year. Yet, beneath the well-known tourist attractions lies a vibrant city filled with hidden gems and local secrets. Whether you are a first-time visitor or someone looking to discover more of what this incredible city has to offer, this comprehensive guide will take you beyond the usual hotspots and into the very heart of San Francisco. Let’s dive into the 50 best things to do in San Francisco, with a local’s insider perspective.
Explore the Iconic Golden Gate Bridge
The Golden Gate Bridge is one of the most recognizable landmarks in the world, and it’s a must-visit for anyone coming to San Francisco. While driving across the bridge offers stunning views of the bay and the city, locals know that the best way to experience the Golden Gate is on foot or by bike. You can walk along the pedestrian walkway or rent a bike from Fisherman’s Wharf and cycle across to the Marin Headlands for breathtaking views of the city skyline and the Pacific Ocean. On foggy days, the bridge becomes even more enchanting, as the red-orange towers peek through the mist.
Take a Ferry to Alcatraz Island
Alcatraz Island, located in the middle of San Francisco Bay, is home to the infamous Alcatraz Federal Penitentiary, which once held notorious criminals like Al Capone and “The Birdman” Robert Stroud. While it’s a popular tourist destination, locals recommend going beyond the typical day tour and booking the night tour for a more eerie and intimate experience. The island also offers stunning views of the city and the bay, and its history as a Civil War-era fort and a Native American protest site adds layers of intrigue.
Wander Through Golden Gate Park
Spanning over 1,000 acres, Golden Gate Park is the city’s largest green space and a favourite spot for locals to unwind. Inside the park, you can find world-class attractions like the de Young Museum, the California Academy of Sciences, and the Japanese Tea Garden. But beyond these well-known spots, there are lesser-known gems like the serene Stow Lake, where you can rent paddle boats, or the Conservatory of Flowers, a Victorian-era greenhouse filled with rare and exotic plants. Don’t miss the Buffalo Paddock, where a small herd of bison has been grazing since the 1890s.
Visit the Painted Ladies and Alamo Square
The Painted Ladies are a row of colourful Victorian houses located across from Alamo Square Park, and they’ve become a quintessential image of San Francisco. Known for their appearance in the opening credits of “Full House,” these houses are a perfect representation of the city’s rich architectural history. Spend some time at Alamo Square Park to take in the postcard-perfect views of the houses with the downtown skyline in the background. From here, you can also explore the nearby neighbourhood of Hayes Valley, known for its trendy boutiques and artisanal coffee shops.
Explore the Mission District’s Street Art
The Mission District is a neighbourhood that celebrates San Francisco’s Latinx culture and artistic spirit. One of the best ways to experience this area is by exploring its vibrant street art scene, particularly along Clarion Alley and Balmy Alley. Both alleys are lined with colourful murals that reflect the neighbourhood’s activism, history, and cultural diversity. After exploring the murals, grab a burrito at Taqueria La Cumbre or El Farolito, two local favourites, and relax at Dolores Park, where you can enjoy sweeping views of the city and people-watch alongside locals.
Climb Twin Peaks for a Panoramic View
For the best panoramic view of San Francisco, make your way to the top of Twin Peaks. These two hills rise nearly 1,000 feet above the city, offering an unbeatable vantage point to take in the downtown skyline, the Bay Bridge, and even the Golden Gate Bridge on a clear day. Locals often hike or drive up here around sunset for a magical view of the city as it transitions from day to night. Be sure to bring a jacket, as the winds at the top can be quite strong, even on warmer days.
Stroll Along Crissy Field
Crissy Field is a favourite spot for locals to walk, run, or simply relax by the bay. This former military airfield has been transformed into a stunning park with a sandy beach, picnic areas, and unobstructed views of the Golden Gate Bridge. On a sunny day, you’ll find San Franciscans playing volleyball, walking their dogs, and flying kites here. Grab a coffee at the Warming Hut, a charming café near the bridge, and take in the views of Alcatraz and Angel Island across the water.
Discover Chinatown’s Hidden Alleys
San Francisco’s Chinatown is the oldest and one of the largest in North America. While many visitors stick to Grant Avenue, with its colourful lanterns and souvenir shops, locals know that the real magic of Chinatown lies in its hidden alleys. Ross Alley, for instance, is home to the Golden Gate Fortune Cookie Factory, where you can watch fortune cookies being made by hand. Just around the corner, Waverly Place is lined with historic temples and offers a glimpse into the daily life of the neighbourhood. After exploring the alleys, treat yourself to dim sum at City View or Great Eastern Restaurant.
Enjoy a Cable Car Ride
No trip to San Francisco would be complete without a ride on one of its iconic cable cars. These historic trolleys have been transporting locals and visitors up and down the city’s steep hills since the late 19th century. While they’re often packed with tourists, locals recommend taking the less crowded California Street line for a more peaceful and scenic ride. For a classic San Francisco experience, hop on at the Powell-Mason line and hang on tight as the cable car climbs over Nob Hill and descends into Fisherman’s Wharf.
Visit the Ferry Building Marketplace
The Ferry Building, located at the foot of Market Street, is not only a transit hub but also one of the city’s best spots for food lovers. The building’s grand hall is lined with gourmet food stalls, offering everything from freshly shucked oysters to artisanal cheeses and locally roasted coffee. Every Tuesday, Thursday, and Saturday, the plaza outside hosts a bustling farmers market, where locals come to buy fresh produce and enjoy prepared foods from some of the city’s best vendors. Grab a bite and enjoy the views of the Bay Bridge from the outdoor seating areas.
Experience the Vibrant Culture of the Castro District
The Castro District is the heart of San Francisco’s LGBTQ+ community and a neighbourhood with a rich history of activism and pride. A stroll down Castro Street reveals rainbow flags, historic theatres like the Castro Theatre, and a variety of bars and cafés that have long been gathering spots for the community. Don’t miss the GLBT Historical Society Museum, which offers an in-depth look at the history of LGBTQ+ rights in San Francisco. In October, the neighbourhood comes alive with the annual Castro Street Fair, a celebration of diversity and creativity.
Tour the de Young Museum and Legion of Honor
For art lovers, San Francisco offers world-class museums, and two of the finest are the de Young Museum and the Legion of Honor. Located in Golden Gate Park, the de Young Museum focuses on American art from the 17th century to contemporary works. Its observation tower also provides a 360-degree view of the city. Across town, the Legion of Honor houses a collection of European art, including works by Rodin, Monet, and Rembrandt, all within a stunning neoclassical building overlooking the Golden Gate.
Explore Fisherman’s Wharf and Pier 39
While Fisherman’s Wharf is one of the most touristy areas in San Francisco, it’s still worth a visit, especially if you want to indulge in fresh seafood or watch the famous sea lions lounging at Pier 39. Locals suggest skipping the chain restaurants and heading to local favourites like Scoma’s for seafood or Boudin Bakery for a classic sourdough bread bowl filled with clam chowder. The area is also home to the Aquarium of the Bay, where you can get up close with the marine life of San Francisco Bay.
Take a Walk Down Lombard Street
Known as the “crookedest street in the world,” Lombard Street is famous for its eight hairpin turns in the span of one block. While the street is often filled with tourists snapping photos, locals recommend walking up the stairs that flank the street for the best views of the Russian Hill neighbourhood and the bay beyond. If you’re up for more walking, explore the nearby Hyde Street and its charming homes, or head down to North Beach for a coffee at one of the many Italian cafés.
Discover the Sutro Baths and Lands End
For a more off-the-beaten-path adventure, head to the western edge of the city to explore the Sutro Baths and Lands End. The Sutro Baths were once a grand swimming complex, but today they are a fascinating ruin perched on the edge of the ocean. From here, you can follow the Lands End trail, a scenic hike that winds along the cliffs and offers stunning views of the Golden Gate Bridge and the Marin Headlands. On a clear day, you might even spot the Farallon Islands in the distance.
Visit the Contemporary Jewish Museum
Located in the Yerba Buena neighbourhood, the Contemporary Jewish Museum is a striking building designed by architect Daniel Libeskind. Inside, the museum offers thought-provoking exhibits on Jewish culture, history, and art, with a focus on contemporary works. The museum’s rotating exhibits often feature works by both local and international artists, making it a dynamic and engaging space for visitors of all backgrounds.
Shop and Dine at Union Square
Union Square is the city’s premier shopping district, home to high-end retailers like Saks Fifth Avenue, Neiman Marcus, and Louis Vuitton, as well as more affordable options like Uniqlo and Zara. But beyond shopping, Union Square is also a cultural hub, with theatres like the Curran and the Geary hosting Broadway shows and other performances. After a day of shopping or catching a show, enjoy a meal at one of the nearby restaurants, such as Farallon for seafood or Hakkasan for modern Chinese cuisine.
Relax at Ocean Beach
Ocean Beach is where locals go to escape the hustle and bustle of the city. This expansive beach stretches for miles along the western edge of San Francisco, offering a peaceful retreat for surfers, dog walkers, and sunbathers alike. While the water here is notoriously cold and rough, the wide sandy beach is perfect for a leisurely stroll or a picnic. On chilly days, locals gather around bonfires in the evening, watching the sunset over the Pacific.
Take a Day Trip to Muir Woods
Just a short drive or ferry ride from San Francisco, Muir Woods National Monument offers a serene escape into a forest of towering coastal redwoods. These ancient trees, some of which are over 1,000 years old, provide a tranquil setting for hiking and exploring. While the park can get crowded, locals suggest arriving early in the morning or late in the afternoon to experience the forest in peace. Be sure to take the longer loop trails for a more secluded and immersive experience.
Discover the San Francisco Dungeon
For a fun and slightly spooky experience, check out the San Francisco Dungeon, an immersive attraction that brings the city’s dark history to life. Through live actors, special effects, and interactive storytelling, visitors can learn about the Gold Rush, Alcatraz, and the notorious Barbary Coast. It’s a unique way to explore the city’s past, and locals appreciate the humour and theatrical flair that make this attraction stand out.
Explore the Haight-Ashbury District
Haight-Ashbury is synonymous with San Francisco’s counterculture movement, especially the “Summer of Love” in 1967. This neighbourhood, once the epicentre of hippie culture, has evolved but still retains its bohemian spirit. Walking down Haight Street, you’ll find an eclectic mix of vintage clothing shops, record stores, and quirky cafés. Notable spots include the Red Victorian Bed & Breakfast and Amoeba Music, one of the largest independent record stores in the world. Don’t miss a stop at The Haight’s beloved thrift stores, where you can hunt for treasures, and finish your day with a drink at one of the area’s dive bars, like the historic Club Deluxe.
Visit the Exploratorium at Pier 15
The Exploratorium is a hands-on science museum that offers interactive exhibits on everything from physics and biology to human perception and the environment. Located on Pier 15 along the Embarcadero, it’s an engaging place for visitors of all ages. Locals often praise the museum’s creative approach to learning, with exhibits like the Tactile Dome, a pitch-dark maze that challenges you to navigate by touch alone, or the outdoor exhibits along the bay. For an adults-only experience, visit on Thursday evenings for “After Dark,” when the museum hosts themed nights with drinks, music, and special exhibits.
Walk or Bike Across the Bay Bridge to Treasure Island
While the Golden Gate Bridge often steals the spotlight, the Bay Bridge offers another way to experience the beauty of San Francisco Bay. Spanning from the Embarcadero to Oakland, the Bay Bridge includes a lesser-known but accessible bike path that leads to Treasure Island, a man-made island with sweeping views of the city skyline. Once on Treasure Island, you can explore wineries, art installations, and even the monthly TreasureFest, an outdoor market featuring local crafts, food, and live music. The island is also a fantastic spot to watch the sunset, with unobstructed views of both the city and the Bay Bridge light show at night.
Taste Local Delights at the Mission’s Bi-Rite Creamery
For those with a sweet tooth, Bi-Rite Creamery in the Mission District is a must-visit. Known for its organic, small-batch ice cream made from locally sourced ingredients, Bi-Rite is a favourite among locals. Flavours like salted caramel and roasted banana draw long lines, but the wait is well worth it. After grabbing a cone or cup, take your treat across the street to Dolores Park, where you can enjoy your dessert while taking in views of downtown San Francisco and watching the colourful mix of locals lounging in the sun.
Experience the Beauty of the Palace of Fine Arts
Originally built for the 1915 Panama-Pacific Exposition, the Palace of Fine Arts is one of the most beautiful and tranquil spots in the city. Its towering colonnades, domed rotunda, and reflecting lagoon make it a popular spot for picnics, weddings, and photoshoots. But beyond its picturesque setting, locals appreciate the peaceful atmosphere here, especially in the early morning or late afternoon. It’s a perfect spot for a quiet stroll or a moment of reflection away from the city’s hustle and bustle.
Visit the Randall Museum
Perched on a hill in Corona Heights Park, the Randall Museum is a hidden gem for families and nature lovers. This small, interactive museum focuses on local wildlife, the natural history of the Bay Area, and hands-on arts and crafts. Its collection of live animals, including owls, snakes, and amphibians, makes it especially popular with children. Outside, you’ll find hiking trails leading to the top of Corona Heights, where you can enjoy stunning views of the city, the bay, and the surrounding hills.
Discover the Charm of North Beach
North Beach, also known as San Francisco’s Little Italy, is a neighbourhood filled with historic charm, vibrant nightlife, and excellent dining. Locals often flock to this area for its famous Italian restaurants like Tony’s Pizza Napoletana and Molinari Delicatessen, which has been serving up traditional Italian fare since 1896. Beyond food, North Beach is home to historic landmarks like City Lights Bookstore, a literary institution that played a key role in the Beat Generation, and Washington Square Park, a lovely spot for people-watching and picnics under the shadow of Saints Peter and Paul Church.
Go Behind the Scenes at AT&T Park
For sports enthusiasts, catching a San Francisco Giants baseball game at AT&T Park (now called Oracle Park) is an unforgettable experience. Even if you’re not a baseball fan, the stadium’s location right on the edge of the bay offers spectacular views of the water and the surrounding city. Locals recommend booking a behind-the-scenes tour to explore parts of the stadium not usually accessible to the public, including the Giants’ dugout, the press box, and the Coca-Cola slide. If you prefer a more budget-friendly experience, you can also watch the game for free from the viewing area on the promenade behind the right field.
Discover Coit Tower on Telegraph Hill
Rising high above the city on Telegraph Hill, Coit Tower is one of San Francisco’s most iconic landmarks. The tower, built in 1933, offers panoramic views of the city, the bay, and the surrounding hills. Inside, you’ll find beautiful murals painted by local artists as part of a New Deal art project during the Great Depression. Locals often recommend walking up to the tower via the Filbert Street Steps, a lush, scenic stairway that winds through gardens and offers hidden views of the bay. Keep an eye out for the famous wild parrots of Telegraph Hill, which can often be heard squawking as they fly between the trees.
Experience Local Music at the Fillmore
San Francisco has a rich musical history, and one of its most famous venues is The Fillmore. Known for hosting legendary acts like Jimi Hendrix, The Grateful Dead, and Janis Joplin, The Fillmore remains a beloved spot for live music. Its intimate atmosphere, with chandeliers hanging from the ceiling and old concert posters lining the walls, makes it a favourite among both locals and musicians. Check the schedule for upcoming shows, and experience a piece of San Francisco’s musical legacy.
Explore the San Francisco Museum of Modern Art (SFMOMA)
Art lovers should make time to visit the San Francisco Museum of Modern Art (SFMOMA), which houses one of the most comprehensive collections of modern and contemporary art in the country. Spread across seven floors, the museum features works by artists like Andy Warhol, Jackson Pollock, and Frida Kahlo, alongside rotating exhibits from emerging and established artists. Locals appreciate SFMOMA not only for its world-class art but also for its architecture, with expansive galleries and outdoor terraces offering views of downtown San Francisco.
Sail the Bay on a Catamaran Cruise
One of the best ways to experience San Francisco’s stunning waterfront is from the water itself. Locals often recommend taking a catamaran cruise around the bay, which offers up-close views of the Golden Gate Bridge, Alcatraz Island, and the city skyline. Many cruises offer drinks and snacks, making it a relaxing way to spend an afternoon or evening. For a truly memorable experience, book a sunset cruise to watch the sky turn pink and orange as the city lights begin to twinkle.
Discover Secret Staircases Around the City
San Francisco is known for its steep hills, and one of the city’s most charming features is its hidden staircases that connect different neighbourhoods. These staircases often wind through beautiful gardens, offering stunning views along the way. One of the most famous is the 16th Avenue Tiled Steps in the Inner Sunset, a colourful mosaic staircase that leads up to breathtaking views of the city and the ocean. Other local favourites include the Lyon Street Steps, which connect Pacific Heights to the Presidio, and the Vulcan Steps, a secret garden staircase in the Castro District.
Take in the Views of the Presidio
The Presidio, a former military base now transformed into a national park, offers some of the best views and hiking in San Francisco. Locals love exploring the park’s scenic trails, which wind through eucalyptus groves, past historic buildings, and along the cliffs overlooking the bay. One of the most popular trails is the Batteries to Bluffs Trail, which offers dramatic views of the Golden Gate Bridge and the rugged coastline below. The Presidio is also home to the Walt Disney Family Museum, which provides a fascinating look into the life and work of Walt Disney.
Spend an Afternoon at the Asian Art Museum
San Francisco’s Asian Art Museum is one of the largest museums in the Western world devoted exclusively to Asian art, with over 18,000 objects spanning 6,000 years of history. Locals appreciate the museum’s diverse collections, which include everything from ancient Chinese bronzes to contemporary Japanese ceramics. The museum also hosts special exhibits and cultural events throughout the year, making it a dynamic and ever-changing space. After your visit, take a walk through the nearby Civic Center Plaza, where you’ll find the imposing City Hall and other historic buildings.
Ride a Segway Through Golden Gate Park
For a unique and fun way to explore Golden Gate Park, locals often recommend taking a Segway tour. These guided tours offer a playful way to cover a lot of ground, from the famous Conservatory of Flowers to the lesser-known trails and hidden corners of the park. Along the way, you’ll learn about the park’s history and its many attractions, all while zipping around on your Segway. It’s a great option for visitors who want to see a lot of the park without doing too much walking.
Explore the Historic USS Pampanito Submarine
Docked at Fisherman’s Wharf, the USS Pampanito is a World War II-era submarine that has been transformed into a floating museum. Visitors can step aboard and explore the cramped quarters where sailors lived and worked during the war. The submarine offers a fascinating glimpse into naval history, with audio tours and exhibits detailing life on board during combat. For an even deeper dive into maritime history, visit the nearby San Francisco Maritime National Historical Park, where you can explore historic ships and learn about the city’s seafaring past.
San Francisco is a city that continually surprises, with its mix of iconic landmarks, hidden gems, diverse neighborhoods, and vibrant history. Whether you’re crossing the Golden Gate Bridge, wandering the alleys of Chinatown, or enjoying the views from Twin Peaks, the city offers something for everyone—from the seasoned traveller to the curious local. Beyond its famed tourist attractions, San Francisco is a city best explored through the eyes of its residents, who know the quiet parks, the best food spots, and the hidden staircases that make the city unique. It’s a place where you can spend a morning exploring world-class museums, an afternoon hiking through scenic trails, and an evening watching the sunset over the Pacific Ocean.
From its historic cable cars and Victorian architecture to its cutting-edge tech scene and lively cultural districts, San Francisco blends the past with the future in a way few cities can. This list of the 50 best things to do captures only a slice of what the city has to offer, but it’s a great starting point for discovering both the well-known and lesser-explored aspects of this captivating city.