Seoul, the lively capital of South Korea, is a city that offers a captivating mix of tradition and modernity. Steeped in over 600 years of history, Seoul is home to ancient palaces, serene temples, and charming hanok villages that transport visitors back in time. At the same time, it dazzles with its futuristic skyscrapers, bustling shopping districts, and thriving K-pop culture, reflecting its status as a global innovation hub. For first-time visitors and seasoned travelers alike, Seoul promises an unforgettable experience with its vibrant neighborhoods, world-class dining, and immersive cultural landmarks. From exploring the majestic Gyeongbokgung Palace to enjoying the buzz of Myeongdong’s shopping streets and indulging in authentic Korean cuisine, there’s something in this city for everyone.
This guide presents the top 50 things to do in Seoul, offering you the ultimate roadmap to discovering the heart and soul of this dynamic metropolis. Whether you’re seeking adventure, cultural enrichment, or culinary delights, Seoul guarantees memories you’ll treasure forever.
1. Explore Gyeongbokgung Palace
Begin your Seoul adventure with a visit to Gyeongbokgung Palace, the most iconic of the Five Grand Palaces built during the Joseon Dynasty. Constructed in 1395, this sprawling palace complex features intricate architectural designs and beautiful gardens. Don’t miss the Changing of the Royal Guard Ceremony, held twice daily in front of the main gate, Gwanghwamun. The on-site National Palace Museum and National Folk Museum provide fascinating insights into Korea’s history and culture. For an immersive experience, rent a traditional hanbok (Korean attire) and wander the palace grounds like royalty.
2. Stroll Through Bukchon Hanok Village
Nestled between Gyeongbokgung and Changdeokgung Palaces, Bukchon Hanok Village is a must-visit for history and culture enthusiasts. This picturesque neighborhood is home to hundreds of hanok (traditional Korean houses) that date back to the Joseon Dynasty. As you meander through its narrow alleyways, you’ll discover art galleries, traditional tea houses, and cultural workshops. Many hanok offer experiences like calligraphy, traditional crafts, or tea ceremonies, allowing visitors to immerse themselves in Korea’s heritage. The village also boasts stunning views of modern Seoul juxtaposed against its historical charm.
3. Shop at Myeongdong Shopping Street
For shopaholics and food lovers alike, Myeongdong is a sensory overload. This bustling shopping district is famous for its array of Korean cosmetics, international fashion brands, and skincare products. Wander through the vibrant streets to find everything from sheet masks and serums to the latest K-pop merchandise. When hunger strikes, indulge in some of the best street food in Seoul, such as tteokbokki (spicy rice cakes), gyeranppang (egg bread), and tornado potatoes. The area comes alive in the evening with neon lights and energetic crowds, making it a prime spot for night-time exploration.
4. Visit Namsan Seoul Tower (N Seoul Tower)
Perched atop Namsan Mountain, N Seoul Tower offers breathtaking panoramic views of the city. Take a cable car to the tower or hike up through the lush Namsan Park. At the top, the tower features an observation deck, restaurants, and souvenir shops. Don’t forget to visit the Love Locks Wall, where couples leave padlocks as symbols of their eternal love. For the best experience, plan your visit around sunset to watch the city lights twinkle below.
5. Relax at Changdeokgung Palace and Huwon (Secret Garden)
A UNESCO World Heritage Site, Changdeokgung Palace is celebrated for its harmonious integration with nature. The palace grounds are a tranquil escape from Seoul’s urban bustle. The highlight of your visit will undoubtedly be the Huwon, or Secret Garden, a serene, landscaped area featuring ponds, pavilions, and ancient trees. Guided tours of the garden are available, offering insights into its design and historical significance.
6. Wander Through Insadong’s Cultural Streets
Insadong is the heart of traditional Korean culture and crafts. The area is lined with shops selling hanji (traditional Korean paper), ceramics, calligraphy tools, and antiques. For a truly immersive experience, visit one of the local tea houses to sample traditional Korean teas served with handmade sweets. The lively streets often feature cultural performances, from traditional music to dance, adding to the vibrant atmosphere.
7. Discover Korean Pop Culture at SM Town or K-Star Road
Seoul is the epicenter of K-pop, and fans of Korean pop culture will find plenty to explore. Visit SM Town Coex Artium, where you can tour exhibits dedicated to idols like EXO, Red Velvet, and NCT. Alternatively, head to K-Star Road in Gangnam, where life-sized bear statues commemorate top K-pop groups, and cafes are adorned with fan memorabilia.
8. Taste Traditional Korean Dishes at Gwangjang Market
Gwangjang Market is one of the oldest and most beloved traditional markets in Seoul. A paradise for food lovers, the market is famous for its authentic Korean street food. Don’t miss bindaetteok (mung bean pancakes), tteokbokki, and mayak kimbap (bite-sized seaweed rice rolls). For adventurous eaters, there’s also fresh seafood, including sannakji (live octopus). Wander through the market’s textile section, where you’ll find high-quality fabrics and hanbok.
9. Explore the Dongdaemun Design Plaza (DDP)
A modern architectural marvel, the Dongdaemun Design Plaza (DDP) is a hub for design, fashion, and culture. Designed by the legendary architect Zaha Hadid, its futuristic curves house exhibitions, fashion shows, and art installations. At night, the LED Rose Garden lights up with thousands of glowing flowers, creating a magical ambiance. The surrounding Dongdaemun area is also famous for its 24-hour shopping malls, making it a hotspot for fashionistas.
10. Experience Korean History at the War Memorial of Korea
For history enthusiasts, the War Memorial of Korea offers a deep dive into the country’s military past. Located in Yongsan, this extensive museum documents Korea’s history from ancient wars to the Korean War. The outdoor exhibit features decommissioned tanks, aircraft, and battleships, while the indoor galleries showcase artifacts, videos, and interactive displays. It’s a poignant and educational experience that provides a deeper understanding of Korea’s resilience and determination.
11. Enjoy a Night Out in Hongdae
Known for its youthful energy and vibrant nightlife, Hongdae is the go-to neighbourhood for art, music, and entertainment. The area is packed with indie music venues, quirky cafes, boutique shops, and street performers. In the evening, Hongdae transforms into a lively party hub with clubs and bars catering to all tastes. Don’t miss the famous Hongdae Free Market, held on weekends, where local artists sell handmade goods.
12. Attend a Traditional Korean Show at Jeongdong Theater
Jeongdong Theater offers captivating performances that blend traditional Korean dance, music, and storytelling. Shows like “The Palace: Tale of Jang Noksu” bring Korea’s royal history to life through dramatic interpretations. The venue itself is steeped in history, providing an authentic cultural experience.
13. Stroll Along Cheonggyecheon Stream
This 11-kilometer urban stream is a serene escape from Seoul’s bustling streets. Located in the heart of the city, Cheonggyecheon is lined with walking paths, bridges, and art installations. The stream is especially beautiful at night when it’s illuminated with lights. During festivals, it comes alive with lantern displays and themed decorations, making it a picturesque spot for a leisurely walk or a moment of reflection.
14. Visit the National Museum of Korea
The National Museum of Korea is the country’s largest museum, offering a comprehensive look into its rich history and culture. From ancient artifacts like celadon pottery and Buddhist sculptures to modern art pieces, the museum’s exhibits span thousands of years. The museum is surrounded by beautiful gardens and a reflecting pond, making it a tranquil destination for a cultural day out. Admission is free, making it an excellent stop for budget-conscious travelers.
15. Take a Day Trip to the DMZ
The Demilitarized Zone (DMZ) offers a fascinating look at the history and ongoing tensions between North and South Korea. Guided tours typically include stops at the Third Infiltration Tunnel, the Dora Observatory, and the Joint Security Area (JSA), where you can see North Korea up close. It’s a sobering yet educational experience that provides insight into the region’s complex political landscape.
16. Wander Through Seoul Forest
Seoul Forest is a sprawling green oasis offering a mix of nature, art, and recreational activities. Divided into themed areas like the Eco Forest, Butterfly Conservatory, and Art Park, it’s a perfect spot for families and nature lovers. Keep an eye out for the deer that roam freely in the Eco Forest. During spring, the cherry blossoms transform the park into a magical destination.
17. Admire the Han River from Banpo Bridge
The Banpo Bridge Rainbow Fountain is a must-see spectacle in Seoul. Every evening, colorful water jets dance to music, creating a mesmerizing display. Rent a bike and ride along the Han River, or enjoy a picnic at one of the riverside parks. River cruises are also available, offering a unique perspective of the city skyline.
18. Indulge in Korean BBQ in Itaewon
Itaewon is a melting pot of cultures, known for its international restaurants and vibrant nightlife. However, it’s also home to some of the best Korean BBQ spots in Seoul. Gather around a grill to savor tender meat, fresh vegetables, and flavorful sauces. Finish your meal with soju, Korea’s iconic rice liquor. Itaewon’s lively atmosphere makes it an ideal spot for food and fun.
19. Get Lost in the Starfield Library
Located in the COEX Mall, the Starfield Library is an architectural marvel and a book lover’s paradise. Towering shelves filled with books create a stunning visual centerpiece in the mall. It’s a great place to relax, read, or take Instagram-worthy photos. The surrounding COEX area also features an aquarium, shopping, and dining options.
20. Discover Traditional Hanbok Culture at Deoksugung Palace
Deoksugung Palace offers a mix of traditional Korean and Western architectural styles, making it a unique cultural landmark. The palace is smaller than others in Seoul, but its charming grounds are perfect for a quiet stroll. The Changing of the Guard Ceremony here is less crowded than Gyeongbokgung, offering a more intimate experience.
21. Explore Lotte World
Lotte World is one of the largest indoor amusement parks in the world. With thrilling rides, an ice-skating rink, and themed parades, it’s a hit with families and thrill-seekers alike. Adjacent to the park is Lotte World Tower, South Korea’s tallest building, which offers an observation deck with panoramic views of Seoul.
22. Take a Hike at Bukhansan National Park
Nature lovers and adventure enthusiasts will enjoy hiking in Bukhansan National Park, located just outside the city. The park offers trails of varying difficulty, leading to stunning views, ancient temples, and unique rock formations. The summit views of Seoul are particularly rewarding for those willing to take on a challenging climb.
23. Visit the Blue House (Cheong Wa Dae)
The Blue House, South Korea’s presidential residence, is an architectural masterpiece surrounded by natural beauty. Guided tours provide insight into the country’s governance and history. The nearby Gyeongbokgung Palace and Bugaksan trails make it easy to combine with other attractions.
24. Experience K-Drama Landmarks at Naksan Park
Naksan Park offers panoramic views of Seoul and is a favourite filming location for Korean dramas. The park features well-maintained walking paths, art installations, and parts of the old Seoul Fortress Wall. Visit during sunset for a romantic and cinematic experience.
25. Discover Street Food Heaven at Namdaemun Market
As the largest traditional market in Seoul, Namdaemun Market is a sensory delight. The market features hundreds of vendors selling everything from handmade goods to delicious street food. Try local favourites like hotteok (sweet pancakes), gimbap, and dakgangjeong (sweet and spicy fried chicken).
26. Tour Changdeokgung’s Secret Garden
This tranquil haven within Changdeokgung Palace is a masterpiece of Korean landscape design. The Secret Garden features ponds, pavilions, and centuries-old trees, making it a serene escape from the city. Guided tours enhance the experience by providing historical context.
27. Take a Cooking Class in Seoul
Immerse yourself in Korean culture by learning to cook traditional dishes like kimchi, bibimbap, or bulgogi. Cooking classes often include market tours, giving participants an authentic taste of local life.
28. Shop at Gangnam’s Luxury Boutiques
Gangnam, synonymous with wealth and style, is home to high-end shopping streets like Apgujeong Rodeo Street and COEX Mall. It’s the perfect place to splurge on designer goods or simply window shop while soaking in the glitz.
29. Visit the 63 Building and Aquarium
The 63 Building is an iconic skyscraper on Yeouido Island. Its observation deck offers stunning views, and its aquarium houses marine life, including penguins and sharks. The building also features restaurants and art exhibits.
30. Experience a Korean Jjimjilbang (Spa)
Korean bathhouses, or jjimjilbangs, are a unique way to relax and rejuvenate. Facilities like Dragon Hill Spa in Yongsan offer saunas, baths, massages, and even sleeping quarters. It’s a quintessential Korean experience for unwinding after a long day.
31. Visit Seodaemun Prison History Hall
The Seodaemun Prison History Hall is a sobering yet powerful reminder of Korea’s fight for independence during the Japanese occupation. This former prison has been converted into a museum, with exhibits showcasing the harsh conditions endured by Korean freedom fighters. Walking through the cells and underground tunnels offers a poignant glimpse into the sacrifices made for Korea’s sovereignty.
32. Experience the Night Markets of Seoul
Seoul’s night markets are vibrant hubs of food, shopping, and entertainment. The Dongdaemun Night Market is a standout, offering everything from trendy clothes to delicious street food. The Bamdokkaebi Night Market, held seasonally along the Han River, features food trucks, local crafts, and live performances, making it a lively spot to soak up the city’s energy after dark.
33. Marvel at Bongeunsa Temple in Gangnam
Nestled in the bustling Gangnam district, Bongeunsa Temple offers a tranquil escape with its traditional architecture and serene atmosphere. Attend a meditation class or take part in a temple stay program to experience Korean Buddhism firsthand. The massive Buddha statue on the temple grounds is a sight to behold, especially at sunrise.
34. Wander Through Ikseon-dong Hanok Village
Ikseon-dong Hanok Village is a hidden gem that combines traditional hanok architecture with modern creativity. Its narrow alleys are filled with boutique shops, cafes, and restaurants, making it a trendy spot for locals and tourists alike. The mix of old-world charm and contemporary aesthetics creates a unique atmosphere perfect for exploring or snapping Instagram-worthy photos.
35. Ride the Everland Roller Coasters
Located just outside Seoul, Everland is South Korea’s largest theme park. It’s home to thrilling rides like the T-Express, one of the steepest wooden roller coasters in the world. The park also features a zoo, seasonal flower gardens, and lively parades, making it a fantastic day trip for families and thrill-seekers.
36. Explore the Seoul Arts Center
For lovers of art and culture, the Seoul Arts Center is a must-visit. This sprawling complex houses theaters, galleries, and performance spaces, offering everything from classical concerts to modern art exhibitions. Check the schedule for world-class performances and local cultural events.
37. Visit the Jogyesa Temple
Jogyesa Temple, located in the heart of Seoul, is a vibrant center of Korean Buddhism. Its colorful lanterns, especially during Buddha’s Birthday celebrations, create a magical atmosphere. The towering ancient trees on the temple grounds add to its serene beauty, making it a perfect spot for a moment of reflection.
38. Go Cafe-Hopping in Seoul
Seoul’s cafe scene is second to none, with themed cafes offering unique experiences. Visit Greem Cafe, where the interior looks like a 2D drawing, or relax at a traditional Korean teahouse in Insadong. Animal lovers will enjoy spending time at cat, dog, or even raccoon cafes scattered throughout the city.
39. Discover the Ewha Womans University Area
The Ewha Womans University area is a lively shopping and dining district popular among students. The university’s campus itself is stunning, featuring modern architecture and beautifully landscaped grounds. After exploring, enjoy affordable shopping at the nearby boutiques and street food stalls.
40. Take a Han River Cruise
A cruise along the Han River offers a unique perspective of Seoul’s skyline. Options range from leisurely daytime cruises to romantic night tours with live music. Some cruises even offer buffet dining, making it a memorable way to see the city’s landmarks from the water.
41. Explore Gwanghwamun Square
Gwanghwamun Square is a cultural and historical landmark located in front of Gyeongbokgung Palace. The square features statues of Admiral Yi Sun-sin and King Sejong, two of Korea’s most celebrated historical figures. The underground King Sejong Story Exhibition Hall provides an interactive look at their legacies.
42. Visit the Seoul Olympic Park
Built for the 1988 Summer Olympics, Seoul Olympic Park is a massive recreational area featuring walking paths, gardens, and art installations. The park is also home to the Olympic Museum, which celebrates the history of the games. It’s a great place for a leisurely stroll or a bike ride.
43. Watch a Baseball Game at Jamsil Stadium
Baseball is one of South Korea’s favourite sports, and watching a game at Jamsil Baseball Stadium is an unforgettable experience. The energy of the crowd, complete with choreographed cheers and delicious snacks like fried chicken and beer, makes it a must-do for sports fans.
44. Take a Food Tour in Seoul
Seoul’s culinary scene is world-renowned, and a guided food tour is the perfect way to experience it. Sample everything from traditional dishes like kimchi and bulgogi to trendy eats like Korean fried chicken. Local guides offer insider knowledge and take you to hidden gems off the beaten path.
45. Wander Through Haneul Park
Haneul Park, part of the World Cup Park system, is famous for its sweeping views and seasonal beauty. During autumn, the park’s silver grass fields create a breathtaking landscape. Climb the wooden stairs to the top or rent a bike to explore this peaceful escape.
46. Visit the Leeum Samsung Museum of Art
The Leeum Samsung Museum of Art combines traditional Korean art with cutting-edge modern works. The museum’s architecture is equally impressive, with buildings designed by renowned architects like Mario Botta and Jean Nouvel. Exhibits range from ancient ceramics to contemporary installations.
47. Go Shopping at Itaewon Antique Street
Itaewon Antique Street is a treasure trove of unique finds. The area is filled with shops selling vintage furniture, decorations, and art pieces. It’s an excellent spot for picking up one-of-a-kind souvenirs or simply browsing the eclectic collection of items.
48. Admire the Seoullo 7017 Skygarden
Seoullo 7017 is an elevated walkway built on a former highway overpass. It’s now a pedestrian-friendly green space filled with plants, cafes, and art installations. Walking along this urban oasis provides stunning views of the city and a unique perspective of Seoul’s urban renewal efforts.
49. Learn K-Pop Dance Moves
For fans of K-pop, taking a dance class is a dream come true. Studios in Seoul, like 1MILLION Dance Studio, offer beginner-friendly lessons where you can learn choreography from your favourite idols’ music videos. It’s a fun way to immerse yourself in Korea’s vibrant pop culture.
50. Experience Gangnam’s Nightlife
End your Seoul adventure in Gangnam, the city’s glitzy nightlife district. From upscale bars to energetic clubs like Octagon, Gangnam offers something for everyone. The area is also home to chic lounges and speakeasies, perfect for a more relaxed evening.
Seoul is a city that seamlessly blends tradition and modernity, offering an endless array of activities and experiences for every type of traveller. From exploring ancient palaces and bustling markets to indulging in Korean barbecue and embracing the vibrant K-pop culture, the capital of South Korea is a destination that captivates with its diversity and energy.
Whether you’re admiring the cityscape from N Seoul Tower, savouring street food at Gwangjang Market, or finding tranquillity at Changdeokgung’s Secret Garden, Seoul invites you to immerse yourself in its rich history and dynamic modern life. Each of the 50 activities listed here offers a glimpse into the heart and soul of this fascinating metropolis. Seoul is not just a city to visit—it’s a city to experience. So pack your bags, bring your curiosity, and get ready to create memories that will last a lifetime in the vibrant and ever-evolving City of Seoul