Adele Can’t Wait to See ‘Wicked’ Movie: How Ariana Grande and Clever Ads Made It Happen

Adele Can't Wait to See 'Wicked' Movie: How Ariana Grande and Clever Ads Made It Happen

In an era where blockbuster films are often pitched as much on their promotional prowess as on their actual content, the upcoming movie adaptation of Wicked has proven that a well-crafted marketing strategy can work wonders. The film, starring Ariana Grande, has ignited a buzz that transcends traditional audience boundaries, roping in even those who, … Read more